Media specialist and media manager specializing in Internet marketing, audience profiling, market research, strategy development, public relations and integrated communications.
I’ve been working in traditional and online media for more than a decade, holding positions such as managing editor, copywriter, copyeditor, designer, journalist, marketing coordinator and marketing strategist. I’ve spent most of my time managing small and large content teams, producing content, and planning strategic and targeted campaigns.
In 2015 I earned my master’s degree in new media marketing to freshen up my skills. And around the same time, I began focusing my professional development on marketing analytics and data-driven strategy development. While teaching at the undergraduate level, I taught high level communications courses and conducted extensive research on Caribbean media, which I was able to apply to marketing strategy development as an independent marketer. This sparked my passion for audience profiling, market research and strategy development.
I now conduct national marketing for a financial services firm on St. Croix. I manage national search engine optimization campaigns, online reputation management, conversion rate optimization. I also perform audience profiling utilizing customer data and Google Analytics data, and use this as well as a variety of secondary research to draft comprehensive marketing strategies that encourage targeted marketing efforts.
My background as a journalist is a huge asset as I’m well versed in conducting research, using data to tell stories and look at key indicators, writing, editing, design, photography, storytelling and management. And I have a track record for success in the field of communications in general, working on several successful campaigns, winning awards and earning a 4.0 overall in a graduate program in communications, new media marketing.
On my free time (which there isn’t much of ;)) I take photos and write creatively. You can check this work out at http://www.literarylens.com